Petropavlovsk: Peter Hambro Mining, as was, is a phenomenally
successful London listed mining and exploration group with its
principal precious metal and iron ore assets located in Russia.
Last year the company decided to change its name to Petropavlovsk
thereby more accurately representing its geographic focus.

I was invited to help orchestrate the subsequent identity programme.

My involvement was from audit to implementation with a considerable
amount of design work and rule writing in between.
My work reached every area of the business and has impacted on all its communications both English and Russian.

The time line was four months.
© Alexandra Lapot   Web Build: Pacific Web